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Speaking to the special meaning of this upcoming release, Reebok Athlete JJ Watt said, "Pat Tillman lived his life in service of a purpose bigger than himself. In addition to this commemorative design, the JJ IV Valor also pays tribute through donation components to The Pat Tillman Foundation. From through August 31, 2021, Reebok is donating $10 for each pair of JJ IV Valor sold to the Pat Tillman Foundation (PTF) up to a maximum donation of $10,000. Additionally, Watt also plans to donate 100% of his personal proceeds from the shoe to the foundation. In creating the JJ IV Valor, Watt enlisted the help of Marie Tillman throughout the design and development process to ensure the end result would be a meaningful and worthy tribute to her late husband.
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In his latest release with Reebok, Watt pays tribute to one of his personal heroes, Pat Tillman - the legendary professional football player who left his sports career to serve his country in the aftermath of the September 11 attacks. Tillman was killed tragically on April 22, 2004. The JJ IV Valor Pays Tribute to One of Watt’s Personal Heroesīoston, MA - May 25, 2021: Today, Reebok and JJ Watt unveil the fifth - and arguably, most meaningful - installment to the JJ IV training shoe series with the release of the JJ IV Valor - a silhouette dedicated to the memory of Pat Tillman.